At this point in our campaign, KFC must be fully aware of just how energized the public is to see an end to the useless destruction of our forests. Between the nearly 20,000 emails and letters generated to KFC President Roger Eaton and over 50 media stories on our campaign there is no way they can ignore that reality.
Now it is time for KFC to clearly understand what all of us expect of them and frankly any corporation consuming so many resources from our forests. Over the next few months we will produce an eight part web series to illustrate each and every element of our sustainable packaging demand and how ignoring them is harming Southern forests and communities. Additionally, by setting out the progress other corporations have made along the sustainability journey we will show how KFC is a laggard in every area even while other companies across the country are working hard to make important changes to protect our climate and forests.
With your help our campaign will make KFC a leader. Our series will explain why KFC must:
- Phase out the sourcing of paper products originating from endangered forests
- End the purchasing of paper products from suppliers who are contributing to the conversion of natural forests into plantations
- Maximize the use of post-consumer recycled paper in all its paper products
- When recycled is not available or feasible, source virgin fiber from responsibly managed forests certified by the Forest Stewardship Council (FSC)
- Reduce overall packaging
- Maximize recovery of packaging waste
- Reduce the company's carbon footprint associated with forest products
- Shift their purchasing dollars to suppliers that have policies and practices consistent with these goals
We hope you will follow the series on our interesting and informative blog and would love for you to participate in the discussion via the comments section. Is KFC having a direct impact on you or your community? Or do you have any thoughts or feedback about how fast food companies can make a difference? If so, please contact me here.
For our forests and communities,
Scot Quaranda
Campaign Director
PS Check out our two minute video on the KFC demands and upcoming series below.
|
|
No comments:
Post a Comment