Hooray - Yum Brands, parent company of KFC, Taco Bell, and Pizza Hut, has released a corporate social responsibility report. Good on them for acknowledging they have a social responsibility. And kudos to the Dogwood alliance for their efforts in bringing attention to your responsible use of the endangered southern forests.
However, the folks at Dogwood alliance say the report doesn't address the issues of buying sustainable paper for packaging. Read Yum brands CR report for yourself here.
In a perfect world, the paper that covers your Taco Bell burrito or Pizza Hut pizza would come from existing plantations -- not endangered( and beautiful) forests. The Dogwood alliance makes it very clear for Yum brands. Just follow the five steps:
Check out the link above to see what you can do.Yum! Brands can show leadership in the fast food sector by adopting a sustainable paper purchasing policy committing to:
- Increase and maximizing the use of PCR content.
- End sourcing from endangered forests
- End sourcing from forests converted to plantations…
- Increase packaging efficiency and reduction
- Source paper from sustainably managed forests like those certified by the Forest Stewardship Council (FSC)
Update -
So, after do downloading CR report, I did a search for the word paper. I found thatthey are including moving to a paperless training system as a environmentally friendly policy. that's cool. My job is paperless training systems -- e-learning, training websites, and computer-based training. They also go on to list examples of using recycled packaging materials. That's great!
"We are working with our suppliers and
UFPC to increase recycled content
in our packaging. "
I think that's a victory. But, it doesn't go far enough. The Dogwood alliance agrees. We want Yum Brands to use FSC sourced paper. And not just "work with suppliers" - demand, require, pressure, help, cajole suppliers to increase recycled material and use sustainable forestry practice.
So, a good day but a little short.
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